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Black Barbie poster

Movie

Black Barbie

96%Critics26 reviews59%Audience2 reviews

6.837average critics score, out of 1020231h 40m

Documentary

Through intimate access to a charismatic Mattel insider, Beulah Mae Mitchell, Black Barbie delves into the cross section of merchandise and representation as Black women struggle to elevate their own voices and stories, refusing to be invisible. This film is a personal exploration that will tell a richly archival, thought-provoking story that gives voice to the insights and experiences of Beulah Mae Mitchell, the aunt of the Los Angeles-based filmmaker, who spent 45-years working at Mattel. Upon Mattel's 1980 release of Black Barbie, the film turns to the intergenerational impact the doll had. Discussing how the absence of black images in the "social mirror" left Black girls with little other than White subjects for self-reflection and self-projection. Beulah Mae Mitchell and other Black women in the film talk about their own, complex, varied experience of not seeing themselves represented, and how Black Barbie's transformative arrival affected them personally.

Directed by:
Lagueria Davis

Where to watch

Netflix

Details

Runtime
1h 40m

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Details gathered from external sources on August 21, 2026. Scores and 37 votes come from them.